About the role
We are seeking a creative/UX Digital Content Manager to lead the development and delivery of customer-centric digital content across Qatar Airways’ platforms. This role is pivotal in shaping the user experience through compelling, personalized, and brand-aligned messaging across website, mobile app, campaigns, loyalty, and other digital touchpoints
As part of your daily responsibilities, you will also:
• Increase customer engagement, loyalty and lifetime value through personalized content delivery on Qatar
Airways digital platforms.
• In collaboration with key stakeholders, lead the personalization efforts for Qatar Airways digital platforms, driving conversion on a visitor level and across multiple channels.
• Adopt content creation strategies to improve the customer experience and increase customer loyalty and retention.
• Drive a content strategy and develop communication guidelines for each user persona on qatarairways.com and other digital platforms as well as for existing and prospective customers across different digital channels (website, mobile app, banners, newsletters, social media)
• Develop an understanding and a mapping of customers needs and triggers throughout their journey on qatarairways.com and the mobile app and establish content personalization principles to target customers with relevant communication at each of these journey points.
• Support with global campaign launches through synthesizing campaign propositions into key value propositions relevant to different target customer groups, and develop personalized campaign communication accordingly for offers, content and products.
Be part of an extraordinary story
Your skills. Your imagination. Your ambition. At Qatar Airways, there are no boundaries to your potential and the impact you can make. You’ll find infinite opportunities to grow and work on the biggest, most rewarding challenges that will build your skills and experience. You have the chance to be a part of our future, and build the life you want while being part of an international community and a world class airline.
Our best is here and still to come. To us, impossible is only a challenge. Join us as we dare to achieve what’s never been done before.
Together, everything is possible.