easyJet holidays is the UK’s fastest‑growing tour operator, created to make brilliant holidays more affordable and more accessible. Since launching in 2019, we’ve already taken almost two million customers away on unforgettable breaks, expanded across Europe, doubled our team year‑on‑year, and been named a Sunday Times Best Place to Work and Best Workplace in Travel for both 2023 and 2024.
We’re building something special — and the digital team sit at the heart of it.
The Digital Product Team sits in the Digital function within the Customer & Marketing Team. We own a critical part of the easyJet customer journey as we look after the primary digital customer touchpoints. We maintain and innovate our website and our award-winning mobile apps to deliver best in class customer experience, all whist delivering and exceeding on business objectives. We are a lean team that operates efficiently, with focused strategy, clear objectives, data driven decision making, and value-based output.
This role is critical to easyJet Holidays Digital operations and will have the potential for huge impact on the company’s commercial performance.
The purpose of this role is to drive the optimisation of the Conversion Rate of easyJet’s digital properties (the easyJet Holidays website) embracing the company’s test and learn approach. Working with the Product team in easyJet Holidays you will identify opportunities for improvement. You will further enhance the test and learn culture and deliver improvements to core KPIs including overall conversion rates, ancillary attachment rate and cross sell between easyJet and easyJet Holidays. You will own KPIs around these key metrics and will lead on the reporting of these with key stakeholders.
What you’ll be doing
- Work with internal teams such as Analysis, Digital Product, Commercial, Marketing & Proposition across easyJet Holidays to identify the best and most efficient opportunities to drive improvements in KPIs
- Drive improvements to ancillary attachment rate and bookings
- Own the backlog of tests, scoping out requirements, ensuring correct analytics setup, make recommendations for digital development based on the learnings
- Understand easyJet business objectives and Trading conditions, using these to inform decision making
- Drive and evangelise easyJet’s digital experience testing capabilities and initiatives
- Work with the Analytics team to drive reporting around CRO initiatives, presenting to Key Stakeholders as required
- Engage with Merchandising and ensure support provided for tests in that function
- Help support transition into more server side testing across the team
