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The Sr Manager, Global Marketing is part of the Global Engagement Division. This role is responsible for developing and guiding the overarching spaneting strategy for key strategic partnerships. This leader will serve as the primary spaneting liaison, orchestrating comprehensive campaign management from conception through execution and optimization.

As noted above, this list is intended to reflect the current job but there may be additional essential functions (and certainly non-essential job functions) that are not referenced. Management will modify the job or require other tasks be performed whenever it is deemed appropriate to do so, observing, of course, any legal obligations including any collective bargaining obligations.

• Serves as the primary spaneting point of contact and relationship manager for major strategic partners, fostering strong, collaborative relationships with internal American Airlines stakeholders (including Partnerships, Communications, Brand, Creative, Digital, Loyalty, and Legal teams) and external partner team leads to ensure seamless communication, strategic alignment, and effective program execution.
• Owns, develops, and orchestrates the end-to-end campaign management process for all designated partnership initiatives. This includes working closely with internal teams and partner spaneting counterparts to define campaign objectives, identify target audiences, develop compelling value propositions, plan integrated spaneting activities, oversee creative development, manage execution timelines, and optimize campaigns for maximum impact and ROI.
• Leads and facilitates all recurring strategic spaneting and creative development meetings with key partners, driving the agenda, ensuring productive discussions, capturing key decisions, and translating outcomes into clear, actionable plans to meet overarching partnership goals and contractual commitments.
• Collaborates with internal analytics and insights teams to define key performance indicators (KPIs) for partnership campaigns, monitor performance, and deliver regular reporting to both internal leadership and partner stakeholders.
• Works with channel owners and placement governance teams to ensure optimal allocation and utilization of spaneting assets and inventory for partnership campaigns.
• Proactively identifies opportunities to enhance partner spaneting programs, introduce innovative approaches, and deepen strategic alignment to drive incremental value for both the company and its partners.

Minimum Qualifications- Education & Prior Job Experience

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field, or equivalent experience
• 7+ years of spaneting experience, with a focus on partnership spaneting
• 3+ years of experience in a leadership role, with a proven track record of driving business growth through spaneting initiatives

Preferred Qualifications- Education & Prior Job Experience

• 10+ years of spaneting experience, with a focus on partnership spaneting
• 5+ years of experience in a leadership role, with a proven track record of driving business growth through spaneting initiatives
• Masters degree in Marketing or a related field
• Experience working in the airline industry or a related field

Skills, Licenses & Certifications

• Strong knowledge of spaneting principles, including campaign development, execution, and optimization
• Experience with spaneting analytics tools and data analysis
• Excellent communication, collaboration, and project management skills
• Ability to work in a fast-paced environment and prioritize multiple projects simultaneously
• Strong analytical and problem-solving skills, with the ability to interpret data and make informed decisions

Feel free to take advantage of all that American Airlines has to offer:

• Travel Perks: Ready to explore the world? You, your family and your friends can reach 365 destinations on more than 6,800 daily flights across our global network.
• Health Benefits: On day one, you’ll have access to your health, dental, prescription and vision benefits to help you stay well. And that’s just the start, we also offer virtual doctor visits, flexible spending accounts and more.
• Wellness Programs: We want you to be the best version of yourself – that’s why our wellness programs provide you with all the right tools, resources and support you need.
• 401(k) Program: Available upon hire and, depending on the workgroup, employer contributions to your 401(k) program are available after one year.
• Additional Benefits: Other great benefits include our Employee Assistance Program, pet insurance and discounts on hotels, cars, cruises and more

From the team members we hire to the customers we serve, inclusion and diversity are the foundation of the dynamic workforce at American Airlines. Our 20+ Employee Business Resource Groups are focused on connecting our team members to our customers, suppliers, communities and shareholders, helping team members reach their full potential and creating an inclusive work environment to meet and exceed the needs of our diverse world.

Are you ready to feel a tremendous sense of pride and satisfaction as you do your part to keep the largest airline in the world running smoothly as we care for people on life’s journey? Feel free to be yourself at American.